RITZ® Brand Introduces Gluten Free Crackers in Original Flavor
Key Highlights
- ➤RITZ launches gluten-free Original crackers in October 2026
- ➤Nationwide retail expansion begins February 2027
- ➤New 8 oz package priced at suggested retail price of $4.49
Expert Statements
Olympia Portale, Senior Director, Core Crackers and Head of Savory Portfolio Strategy at Mondelēz International
“RITZ(®) is a modern brand built for today's shared moments, and our fans have been asking for a gluten free version for years”
EAST HANOVER, N.J., Oct. 19, 2026 (GLOBE NEWSWIRE) -- For over 90 years, RITZ(®) Crackers have been at the center of the table. Today, the RITZ(®) brand is launching RITZ(®) Gluten Free Crackers in Original Flavor delivering the iconic, flaky, golden-baked, buttery flavored RITZ(®) Cracker experience that you know and love, now in the certified gluten free version that fans have been asking for.
Whether topped with cucumber and hummus for an afternoon snack, layered with brie and fig jam for a holiday gathering, or crumbled into a casserole, RITZ(®) Gluten Free crackers welcome all toppings, all occasions and even more snackers. This versatile cracker is baked for everyday snacking, elevated entertaining, and everything in between.
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