Root Launches Behavior-Based Car Insurance in New Jersey, Expanding Footprint to 37 States

COLUMBUS, Ohio, July 22, 2026 (GLOBE NEWSWIRE) -- Root (NASDAQ: ROOT), the leading technology company in car insurance, today announced the launch of its mobile-first, behavior-based car insurance in New Jersey, marking its 37th state. This expansion allows Root to reach over 80% of the U.S. population as the company advances toward its goal of providing nationwide coverage in the contiguous U.S. by 2027.

By leveraging advanced mobile telematics, Root eliminates traditional friction in the insurance buying journey and rewards safe drivers in New Jersey. With more than 6.6 million eligible drivers in the state, motorists have the potential to save up to $1,300 annually.* * Expanded Footprint: Root Insurance is now available in 37 U.S. states, collectively representing over 80% of the total U.S. population. * Behavior-Based Pricing: Rates are calculated primarily on actual driving performance, such as focused driving, smooth braking, and gentle turns. * Significant Consumer Savings: Safe drivers in New Jersey can unlock potential annual savings of up to $1,300.* * Seamless Digital Experience: Driver onboarding, customized coverage selection, policy management, and claims routing are handled entirely through Root’s mobile application. "Expanding to New Jersey is a massive milestone in our state expansion strategy as we accelerate toward our goal of coverage in the contiguous U.S. by 2027," said Alex Timm, Founder and CEO of Root. "By entering the Garden State, we're expanding our reach to a market historically characterized by limited consumer choice. Our ability to scale our behavioral pricing model demonstrates the efficiency of our technology and positions us to capture more market share."