Royal Purple Unveils New Three-Tier Performance Motor Oil Lineup at AAPEX 2026
PR Newswire•02/11/2026•08:00 ET
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Key Highlights
- ➤Royal Purple unveils three-tier motor oil lineup at AAPEX 2026
- ➤Performance Line consolidates legacy products into three choices
- ➤Retail and distribution availability begins January 2027
- ➤Extreme Performance Racing adds elevated ZDDP for track engines
- ➤Calumet (CLMT) manufactures Royal Purple as wholly owned subsidiary
Expert Statements
Jonathan Vilardo, Product Management Director at Royal Purple
“The new lineup brings our passenger car motor oils together into three focused tiers, making it easier than ever for customers to find the right fit. Beyond streamlining the selection process, the new line delivers a true upgrade in performance, bringing our highest level of synthetic engineering directly to everyday drivers.”
Lesley Reed, Senior Sales Director Consumer Sales at Royal Purple
“AAPEX is where the aftermarket comes together, so it's the right place to introduce the next chapter of Royal Purple® motor oil portfolio. Drivers today want better performance, but they also want to feel confident they're choosing the right oil. Three clear tiers take the guesswork out of it and make it easier than ever to Choose Purple.”
Royal Purple Unveils New Three-Tier Performance Motor Oil Lineup at AAPEX 2026 PR Newswire
High Performance, new Ultimate High Performance, and Extreme Performance Racing give drivers a clear path from daily driving to the track, with the lineup arriving at retail beginning January 2027.
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