SAP and VFC Open Intelligent Fashion Store
Key Highlights
- ➤SAP and VF Corporation opened S.Fashion, an AI-enabled retail innovation store
- ➤S.Fashion connects inventory, orders, pricing, fulfillment and replenishment processes
- ➤Store features RFID, robotics, AI agents, virtual try-on and automated personalization
- ➤S.Fashion operates autonomously during selected hours without staff on site
Expert Statements
Christian Klein, CEO of SAP
“The Autonomous Enterprise becomes real when AI can understand business context and act across connected processes”
Christian Klein, CEO of SAP
“Together with VF Corporation, we are bringing this vision to life in one of retail's most dynamic environments.”
Christian Klein, CEO of SAP
“S.Fashion shows how applications, data and Industry AI can work together across the entire operation, turning insights into action while keeping people in control.”
Christian Klein, CEO of SAP
“When technology absorbs complexity, store teams have more time to engage with consumers and create the experiences that build lasting relationships.”
Sujay Kumar, Vice President, Global ERP Technology at VF Corporation
“S.Fashion gives us a unique opportunity to turn retail innovation into real-world learning”
Sujay Kumar, Vice President, Global ERP Technology at VF Corporation
“By testing new experiences in a live environment, we can better understand what resonates with consumers and what helps our teams deliver an even better experience every day.”
Sujay Kumar, Vice President, Global ERP Technology at VF Corporation
“For us, technology is most valuable when it enables our people to spend more time engaging with consumers and creating meaningful in-store experiences.”
Sujay Kumar, Vice President, Global ERP Technology at VF Corporation
“The insights we gain will help us learn faster, focus on what works, and scale the solutions that can make the biggest difference across our brands.”
Industry AI connects the shopper journey with end-to-end retail operations, enhancing the consumer experience
WALLDORF, Germany, Nov. 11, 2026 /PRNewswire/ -- SAP SE (NYSE: SAP) and VF Corporation (NYSE: VFC) today opened S.Fashion, a retail innovation space at the SAP headquarters in Walldorf designed to explore how AI-enabled, end-to-end processes can enhance the consumer experience while making store operations more effective.
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