Scandic and Hilton sign new Nordics strategic agreement
Cision•19/10/2026•04:00 ET
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Key Highlights
- ➤284-room Hilton property signed in Copenhagen, scheduled to open in 2029
- ➤Scandic and Hilton pursue hotel development opportunities across Sweden, Norway, Denmark and Finland
- ➤Scandic will operate Copenhagen property under a Hilton franchise agreement
- ➤Hilton and Scandic plan future loyalty benefits for Hilton Honors and Scandic Friends members
Expert Statements
Jens Mathiesen, President & CEO, Scandic Hotels Group
“This agreement is well aligned with Scandic's long-term growth strategy. Having successfully franchised and operated Hilton hotels in Helsinki for many years, we have demonstrated the strength of combining a global brand with Scandic's leading operational platform. Together with Hilton, we see attractive opportunities to grow and expand our business across the Nordics”
Chris Nassetta, President & CEO, Hilton
“This strategic agreement represents a significant milestone for Hilton in the Nordics, creating a clear pathway to expand our leading brands across four important markets. It reflects our long-term ambition for the region and, together with Scandic, opens the door to significant new opportunities for Hilton, our owners and our guests”
Scandic Hotels Group AB Scandic Hotels Group has entered into a multi-year development agreement with Hilton covering Sweden, Norway, Denmark and Finland. The partnership combines Scandic's strong Nordic market position with Hilton's global brand portfolio, creating new hotel development opportunities while exploring future benefits for Hilton Honors and Scandic Friends memberships.
Scandic Hotels Group and Hilton have entered into a strategic agreement that marks another step in Scandic’s growth journey to pursue new hotel development opportunities across Sweden, Norway, Denmark and Finland.
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