Schwab's 2026 Independent Advisor Outlook Study: RIAs Embrace What's New Without Losing What Sets the Industry Apart
Business Wire•29/10/2026•09:00 ET
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Key Highlights
- ➤1,235 advisors surveyed represent $497 billion in AUM
- ➤70% expect client referrals to drive growth over three years
- ➤66% plan AI primarily to support client experience while retaining personal relationships
- ➤37% offer private-market investments; another 13% plan adoption within three years
- ➤AI regulation and guidance ranks as RIAs’ top advocacy priority at 38%
Expert Statements
Jon Beatty, Head of Schwab Advisor Services
“The pace of change in the RIA industry right now has never been faster, yet the fiduciary standard the industry was built on remains the same – it’s all about trust and putting clients first every day”
Jon Beatty, Head of Schwab Advisor Services
“Whether it’s adopting new technology, investing in AI, or expanding new investment capabilities, the fiduciary model guides how RIAs adapt, grow, and succeed.”
Jalina Kerr, Head of Advisor Experience, Schwab Advisor Services
“Clients’ needs and expectations are changing, and advisors are expanding what they offer – alternatives, private markets, tax-smart strategies”
Jalina Kerr, Head of Advisor Experience, Schwab Advisor Services
“The advisors doing this well aren't just adding choices, they're taking the time to help educate clients, understand the new investment offerings, and keep them focused on the long-term to provide real value.”
Schwab's 2026 Independent Advisor Outlook Study: RIAs Embrace What's New Without Losing What Sets the Industry Apart
* Survey of 1,235 independent advisors finds the fiduciary model anchors growth while firms invest in AI, alternatives, and private markets to meet clients’ evolving needs.
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