ScottsMiracle-Gro Names CIO to Accelerate Technology Transformation and SMG 2.0 Growth Strategy
Key Highlights
- ➤ScottsMiracle-Gro names Prathima Hegde senior vice president and chief information officer
- ➤Hegde will lead AI integration, digital capabilities, and enterprise IT modernization
- ➤SAP S/4HANA implementation support added to Hegde’s responsibilities
- ➤Company reports approximately $3.3 billion in sales
- ➤SMG 2.0 targets premium growth, omnichannel expansion, and technology-driven efficiencies
Expert Statements
Nate Baxter, President and CEO of ScottsMiracle-Gro
“The modernization of our enterprise systems will enhance our ability to exceed consumer expectations, complementing our high-performing products with seamless digital experiences and expert guidance to serve as the trusted partner for bringing their living spaces to life.”
Nate Baxter, President and CEO of ScottsMiracle-Gro
“Our technology upgrades will also directly power each of our SMG 2.0 building blocks by enabling product innovation, omnichannel and retail expansion, category growth and operational efficiencies.”
Nate Baxter, President and CEO of ScottsMiracle-Gro
“Prathima’s experience is directly relevant to where we are headed. She brings exceptional expertise in leading complex digital transformations and aligning technology with business outcomes. She will play a vital role in modernizing our technology core, enhancing productivity through automation and AI, and further strengthening ScottsMiracle-Gro for sustainable growth.”
MARYSVILLE, Ohio, Oct. 06, 2026 (GLOBE NEWSWIRE) -- The Scotts Miracle-Gro Company (NYSE: SMG), home to North America’s leading consumer lawn and garden brands, today announced the naming of Prathima Hegde to senior vice president and chief information officer.
In this new role, Hegde will lead enterprise IT with a focus on driving technology modernization, operational excellence, AI integration and digital capabilities to advance the SMG multi-year growth strategy and the evolution into a consumer lifestyle company. She also will support the implementation of SAP S/4HANA. Hegde reports to President and CEO Nate Baxter as a key member of the leadership team.
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