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Seattle Icon Pike Place Fish Market Modernizes Its High Foot-Traffic Operations with Square

Business Wire•05/10/2026•09:00 ET
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Key Highlights

  • ➤Pike Place Fish Market selected Square as its unified commerce platform.
  • ➤Market adopted Square Plus and Square Terminal for in-person payments.
  • ➤Square’s automatic customer data capture creates new direct marketing opportunities.
  • ➤Winter volume shifts roughly 80% to online and phone orders.

Expert Statements

Ryan Reese, Co-Owner of Pike Place Fish Market

“For a small business like ours, it really comes down to relationships. That matters more to us than anything else. We love doing business with people we like doing business with, and that’s exactly what this partnership has been”

James Schonzeit, Head of Food & Beverage at Square

“Pike Place Fish Market has been turning a simple transaction into a memorable experience for nearly a hundred years – long before anyone used the word ‘experiential retail’ to describe it”

James Schonzeit, Head of Food & Beverage at Square

“For a business with that kind of legacy, modernizing your technology is an important investment. We’re proud they chose Square as the platform to grow into and with, and we’re committed to making sure it helps drive their ambitions.”

Seattle Icon Pike Place Fish Market Modernizes Its High Foot-Traffic Operations with Square

The legendary Pike Place Market fixture, famous for its fish-tossing and nearly a century of Seattle history, has selected Square to bring its payments and operations into a new era

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