SEGG Media Announces Strategic Intent to Acquire Premium Gaming and Casino Assets to Drive Shareholder Value

* Company is in advanced, exclusive discussions to acquire assets that include non-remote (land-based) casino operating license for its physical casino. * Initial target market is in the United Kingdom, one of the most robust and player-focused regulatory frameworks for gambling in the world. * According to the UK Gambling Commission, the UK gambling industry generated approximately £16.8 billion in Gross Gambling Yield for the financial year ended March 31, 2025, up 7.3% year-over-year. FORT WORTH, Texas, July 28, 2026 (GLOBE NEWSWIRE) -- Sports Entertainment Gaming Global Corporation (“SEGG Media” or the “Company”) (NASDAQ: SEGG, LTRYW) today announced that it is in advanced, exclusive discussions to acquire gaming and casino assets in the UK operates both a physical casino and a regulated online gambling platform.

Expanding into a new regulated gambling vertical fits neatly into the overall growth strategy of SEGG Media, while remaining true to its core focus of sports, gaming and entertainment assets. The move is initially targeted at the UK, with assets that will permit the Company to hold a non-remote (land-based) casino operating license and expand into the remote (online) casino and gaming space. Together, it would give SEGG Media a presence in both physical and digital regulated gaming channels in a territory that has strong and stable regulatory framework, while simultaneously remaining player focused. Moreover, the UK gambling market continues to see growth, which is attractive for such an investment by SEGG Media. According to the UK Gambling Commission’s Industry Statistics annual report, the British gambling industry generated approximately £16.8 billion in Gross Gambling Yield (GGY) for the financial year ended March 31, 2025, up 7.3% from the prior year, with online gambling (Remote Casino, Betting and Bingo) accounting for £7.8 billion of that total.