Servier Adopts Veeva OpenData Globally to Scale AI
PR Newswire•30/09/2026•07:03 ET
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Key Highlights
- ➤Servier adopts Veeva OpenData (VEEV) across more than 80 countries
- ➤Servier standardizes customer reference data to build a global AI-ready foundation
- ➤Veeva says data challenges cause 89% of AI initiatives to fail to scale
- ➤OpenData and Link Key People connect Servier’s global commercial and medical teams
Expert Statements
Liam Hanrahan, Director of world operations excellence at Servier
“By centralizing our customer reference data through Veeva OpenData, we aren't just improving our current processes, we are building the global, AI-ready data foundation that will redefine how we work. A globally unified semantic layer and Veeva Link connectivity gives our affiliates the high-quality insights to reach the right HCPs in each market, driving efficiency to scale AI globally.”
Kilian Weiss, President, Link and OpenData at Veeva
“The industry fails to scale 89% of AI initiatives due to data challenges. Servier demonstrates strong industry leadership by addressing this with a standard data-first approach to AI across all regions. With OpenData as the basis for its harmonized global data foundation, Servier can scale more effective, AI-driven commercial execution.”
Servier Adopts Veeva OpenData Globally to Scale AI PR Newswire
Establishing an AI-ready data foundation in more than 80 countries
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