Shake Shack Deepens Latin America Presence with Planned Entry Into Brazil
Business Wire•07/10/2026•08:00 ET
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Key Highlights
- ➤Shake Shack plans 40 Brazil locations by 2036 through Bold Hospitality licensing partnership
- ➤First Brazilian Shack planned for São Paulo in 2027
- ➤Shake Shack enters Brazil after seven years of growth in Mexico
- ➤Bold Hospitality expects 217 restaurants across Brazil by end-2026
Expert Statements
Michael Kark, President of Global Licensing at Shake Shack
“As we continue to expand across Latin America, Brazil has long stood out as one of our most requested markets”
Michael Kark, President of Global Licensing at Shake Shack
“Its passion for great food, lively culture, and meaningful hospitality makes it a natural fit for Shake Shack, and we’re excited to partner with Bold Hospitality Company to embark on this next chapter of growth.”
Michael Kark, President of Global Licensing at Shake Shack
“Together, we plan to develop 40 locations across Brazil by 2036, beginning with our first Shack in São Paulo in 2027, and look forward to serving communities across the country for years to come.”
Pierre Berenstein, CEO of Bold Hospitality Company
“Shake Shack is one of the most admired brands in hospitality, and bringing it to Brazil marks an exciting new chapter for Bold Hospitality Company”
Pierre Berenstein, CEO of Bold Hospitality Company
“Our companies share the same belief that great food and genuine hospitality create moments people remember.”
Pierre Berenstein, CEO of Bold Hospitality Company
“We are honored to partner with Shake Shack and to build this brand in Brazil with the care and long-term commitment it deserves.”
Mauro Guardabassi, President of Shake Shack Brazil at Bold Hospitality Company
“Brazilian guests have been asking for Shake Shack for years, and we can't wait to welcome them into our first Shack in São Paulo”
Mauro Guardabassi, President of Shake Shack Brazil at Bold Hospitality Company
“Our focus is to deliver the authentic Shake Shack experience, from quality ingredients to warm hospitality, while celebrating the flavors, energy and culture that make Brazil unique.”
Shake Shack Deepens Latin America Presence with Planned Entry Into Brazil
Partnership with Bold Hospitality Company Marks Next Chapter in Shake Shack’s Continued Growth Across the Region
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