SharkNinja Puts Its Fans in the Spotlight with Two New Creator Programs, First Fans and SharkNinja Storytellers
Key Highlights
- ➤19 billion impressions generated across more than 200,000 posts this year
- ➤First Fans launches globally for SharkNinja's 4,100+ team members
- ➤SharkNinja Storytellers launches for consumers sharing product experiences
- ➤Programs offer creators rewards, commissions, perks and product access
Expert Statements
Michelle Crossan-Matos, Chief Brand and Experience Officer at SharkNinja
“At SharkNinja, we don’t think of our fans as an audience; they’re part of our community.”
Michelle Crossan-Matos, Chief Brand and Experience Officer at SharkNinja
“We’re defining a new marketing playbook that brings together our celebrity partners, creators, team members and consumers.”
Michelle Crossan-Matos, Chief Brand and Experience Officer at SharkNinja
“These programs give our team and our fans a global stage to share what they do, what they love, and how they live.”
Michelle Crossan-Matos, Chief Brand and Experience Officer at SharkNinja
“It all starts with innovative products and experiences that earn trust and inspire fandom.”
Michelle Crossan-Matos, Chief Brand and Experience Officer at SharkNinja
“That fandom drives virality, bringing even more people into our community and helping fuel our next phase of growth.”
Molly Bomann, U.S. demo chef at SharkNinja
“the coolest job ever”
Molly Bomann, U.S. demo chef at SharkNinja
“I get to be one of the first people cooking with these products and see how much work my teammates put into getting them right”
Molly Bomann, U.S. demo chef at SharkNinja
“That’s what excites me about First Fans. I can show people what they can make at home.”
Brittany Deroche, Consumer creator
“Being able to pour into myself through creativity and through telling stories is so much fun to me.”
Brittany Deroche, Consumer creator
“It’s given something back to me and I love it.”
SharkNinja Puts Its Fans in the Spotlight with Two New Creator Programs, First Fans and SharkNinja Storytellers
SharkNinja fans get even closer to the products they love, and the people who make them
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