Skydance and JAKKS Pacific Strike Global Master Toy Agreement For Paramount Pictures’ K-Pop: The Debut
Key Highlights
- ➤JAKKS Pacific secures global master toy rights for K-Pop: The Debut
- ➤Film premieres globally in theaters February 26, 2027
- ➤Multi-year agreement grants JAKKS rights through December 31, 2028
- ➤Product line spans dolls, collectibles, wearables, role play, and novelty products
Expert Statements
Dominick Lisi, Senior Vice President of Marketing at JAKKS Pacific
“K-Pop has become a defining force in entertainment and fan culture worldwide, making K-Pop: The Debut a highly-anticipated theatrical event”
Dominick Lisi, Senior Vice President of Marketing at JAKKS Pacific
“We are thrilled to partner with Skydance Products & Publishing on a bold new product line that captures the film's energy and fandom, while capitalizing on K-Pop's growing global audience. Timed to coincide with the film’s theatrical release, our launch strategy is designed to build on the excitement and keep fans engaged beyond its initial debut.”
Paul Southern, Executive Vice President, Consumer Products at Skydance
“K-Pop: The Debut provides a vibrant, musical world that audiences across the globe can take home with them through an innovative consumer products program. JAKKS' expertise in creating trend-driven products and immersive play experiences makes them the ideal partner to capture the music, fashion, and fandom at the heart of the film.”
SANTA MONICA, Calif., Nov. 12, 2026 (GLOBE NEWSWIRE) -- Skydance, a leading next generation global media and entertainment company, and JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced a new global master toy license partnership with Skydance Products & Publishing for the upcoming Paramount Pictures’ live-action feature film K-Pop: The Debut, tapping into the worldwide rise of K-Pop fandom. Set to debut exclusively in theaters globally on Feb. 26, 2027, the film is poised to become a major event for music and pop culture fans around the world.
Under the multi-year agreement with Skydance Products & Publishing, JAKKS Pacific will create a range of products designed to excite collectors, K-Pop fans, and kids alike, including dolls, collectibles, wearables, role play, and novelty products inspired by the film's music, fashion, performances, and breakout characters.
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