Small business owners aren't losing their dream, but they're paying more to achieve it
PR Newswire•30/09/2026•09:02 ET
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Key Highlights
- ➤33% of owners absorb rising costs through their own paychecks
- ➤Inflation and rising costs remain the top threat, cited by 53%
- ➤54% can fund one month of operating expenses from cash reserves
- ➤28% are investing for long-term growth, up from 22% in 2025
- ➤88% remain motivated by the original dream behind their businesses
Expert Statements
Oliver Kardos, COO of Business Banking at KeyBank
“Resilience is at the heart of every successful small business story. Behind each small business is an owner who has persevered through financial uncertainty and stayed committed to their customers and their dream. Their determination strengthens communities, powers our economy, and creates opportunities for the entrepreneurs who follow in their footsteps.”
Oliver Kardos, COO of Business Banking at KeyBank
“The findings in this survey reinforce what we've long known: small business owners are among the most resilient and determined leaders in our economy. They navigate uncertainty, seize opportunities and work tirelessly to turn their dreams into reality. At KeyBank, we're committed to helping these entrepreneurs achieve lasting success, strengthen their communities and create a legacy that endures for generations.”
Small business owners aren't losing their dream, but they're paying more to achieve it PR Newswire
KeyBank survey shows one-third of small business owners have cut their own income to offset rising costs, yet 88% still believe in the dream that started their business
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