Small Business Owners Aren't Losing Their Dream, but They're Paying More To Achieve It
Key Highlights
- ➤Inflation and rising costs cited by 53% of owners, up from 50% in 2025
- ➤Cash reserves strengthened by 23% of owners this year
- ➤Debt paid down by 26% of owners this year
- ➤54% could fund one month of expenses from cash reserves, up from 33% in 2024
- ➤Owners in survival mode fell to 17%, while growth investment rose to 28%
Expert Statements
Oliver Kardos, COO of Business Banking at KeyBank
“Resilience is at the heart of every successful small business story”
Oliver Kardos, COO of Business Banking at KeyBank
“Behind each small business is an owner who has persevered through financial uncertainty and stayed committed to their customers and their dream. Their determination strengthens communities, powers our economy, and creates opportunities for the entrepreneurs who follow in their footsteps.”
Oliver Kardos, COO of Business Banking at KeyBank
“The findings in this survey reinforce what we've long known: small business owners are among the most resilient and determined leaders in our economy. They navigate uncertainty, seize opportunities and work tirelessly to turn their dreams into reality. At KeyBank, we're committed to helping these entrepreneurs achieve lasting success, strengthen their communities and create a legacy that endures for generations.”
CLEVELAND, OH / ACCESS Newswire / September 30, 2026 / Small business owners are continuing to combat inflation and rising costs, according to the newly released KeyBank (NYSE:KEY) 2026 Small Business Survey. The survey found that one-third (33%) of owners are absorbing rising costs out of their own paycheck rather than passing them on to customers underscoring the value they place on the relationships they've built.
Still, their resolve hasn't wavered and they are generating success even amid economic hardship. Nearly every small business owner can point to a tangible win this year - with 94% of owners claiming they made one accomplishment this year, 79% saying two or more and nearly two-thirds (62%) stating three or more in the past year.
Get started
Create a free account to read the full story.