SoFi and Prudential Financial Team up to Help Expand Access to Life Insurance for More Americans

Salene Hitchcock-Gear, President of Individual Life Insurance at Prudential

“We are thrilled to work with SoFi and bring an elevated life insurance experience to its customers through the SoFi app. Together, we’ve developed a seamless way to access personalized insurance protection in just a few minutes. Our research shows that many people believe life insurance is far more expensive and complicated than it really is. This is a tremendous opportunity to break through that cycle with a distinguished financial institution that believes, as we do, that intelligent technology can help make our financial lives better.”

Brian Walsh, Head of Advice & Planning at SoFi

“Life insurance isn’t just about preparing for the unexpected — it’s about helping protect the financial future you’re building. It can help the people you care about cover everyday expenses, manage outstanding debt, and continue working toward important financial goals. At SoFi, we believe protecting what you’ve built is an essential part of getting your money right, and that means thinking about insurance as part of your broader financial plan.”