Sony Pictures Entertainment Names PubMatic Its Preferred Programmatic Advertising Partner
Business Wire•06/10/2026•08:00 ET
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Key Highlights
- ➤Sony Pictures Entertainment selects PubMatic (PUBM) as preferred programmatic partner for LIVE TV on PS5
- ➤PubMatic will connect Sony’s premium CTV inventory with brands and agencies worldwide
- ➤Initial opportunities center on premium in-stream video across brand and performance campaigns
- ➤PubMatic will support preferred deals, private marketplaces and customized sponsorship opportunities
Expert Statements
Jason White, VP of Ads at Sony Pictures Entertainment
“Streaming gives us an opportunity to build something fundamentally different from linear and broadcast.”
Jason White, VP of Ads at Sony Pictures Entertainment
“Our PlayStation audiences are highly engaged and highly loyal, but they have historically been difficult for many advertisers to reach.”
Jason White, VP of Ads at Sony Pictures Entertainment
“Partnering with PubMatic brings our premium inventory and authenticated audience insights closer to brands, agencies and performance-focused advertisers seeking more direct and measurable ways to invest in connected television.”
Nicole Scaglione, VP of CTV at PubMatic
“CTV is attracting a new generation of performance-focused advertisers, but accessing premium inventory can still be complex.”
Nicole Scaglione, VP of CTV at PubMatic
“By bringing Sony’s premium inventory into PubMatic’s unified platform, we’re combining the quality and engagement of premium CTV with the intelligence, transparency and control advertisers need to drive measurable performance.”
Sony Pictures Entertainment Names PubMatic Its Preferred Programmatic Advertising Partner
Partnership brings Sony’s premium CTV inventory to PubMatic’s unified platform, including exclusive opportunities for performance-focused advertisers
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