SOUR PATCH KIDS Declares Halloween is Mischief Season with 13 Days of Mischief
PR Newswire•13/10/2026•09:43 ET
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Key Highlights
- ➤SOUR PATCH KIDS launches Monster Parts Halloween candy in 8.88 oz bags at $4.29 SRP
- ➤SOUR PATCH KIDS introduces Tricksters theater boxes with flavor-switching candies at $1.50 SRP
- ➤SOUR PATCH KIDS launches Glow Ups Ghosts candy in 8.37 oz packs at $4.29 SRP
- ➤Wingstop partnership adds limited-time SOUR PATCH KIDS Wicked Punch flavor October 27-November 5
- ➤Mondelēz International reported approximately $36.4 billion in 2024 net revenues
Expert Statements
Lauryn McDonough, senior director, candy at Mondelēz International
“Halloween is about stepping outside the ordinary, and SOUR PATCH KIDS has always brought that spirit to the candy category with unexpected SOUR THEN SWEET twists. With 13 Days of Mischief, we're evolving our mischievous spirit into action by encouraging fans to embrace this most mischievous season of the year.”
SOUR PATCH KIDS Declares Halloween is Mischief Season with 13 Days of Mischief PR Newswire
SOUR PATCH KIDS to Launch New Halloween Candy and Inspire Mischief-Making on Social Media, Featuring a Partnership with Wingstop
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