SOUTHWEST AIRLINES INVITES BUSY AMERICANS TO ENTER AIRPLANE MODE AND RECLAIM THEIR TIME
PR Newswire•05/10/2026•06:27 ET
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Key Highlights
- ➤Southwest launches “Enter Airplane Mode” brand campaign targeting burnout and vacation demand
- ➤Notification Vacation and Burnout Quiz offer 187 million Rapid Rewards points total
- ➤Southwest survey finds 76% of respondents experiencing burnout and 68% see trips reclaiming time
- ➤Campaign includes updated boarding, assigned seating, free WiFi, and Starlink connectivity investments
Expert Statements
Sabrina Callahan, Senior Vice President and Chief Digital & Marketing Officer at Southwest Airlines
“As the airline that democratized the skies, Southwest Airlines® has always helped make the dream trip a reality and our new campaign, 'Enter Airplane Mode,' encourages Customers to recognize when they're approaching a breaking point and to turn that moment into their booking point.”
Sabrina Callahan, Senior Vice President and Chief Digital & Marketing Officer at Southwest Airlines
“With a Customer extension called 'Notification Vacation' we are taking it one step further from simply encouraging you to take the trip to helping you bring it to fruition.”
SOUTHWEST AIRLINES INVITES BUSY AMERICANS TO ENTER AIRPLANE MODE AND RECLAIM THEIR TIME PR Newswire
Southwest is turning constant pings and burnout into over 185 million reasons to take a vacation
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