SOUTHWEST AIRLINES LAUNCHES FIRST-OF-ITS-KIND U.S. AIRLINE PLUGIN IN CHATGPT
PR Newswire•06/10/2026•12:00 ET
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Key Highlights
- ➤Southwest (LUV) launches first-of-its-kind U.S. airline plugin in ChatGPT
- ➤Plugin enables customers to discover and shop for Southwest flights
- ➤Southwest begins phased AI-powered booking approach with OpenAI and AWS
- ➤AI initiative aims to streamline travel planning and expand capabilities over time
Expert Statements
Sabrina Callahan, Chief Digital and Marketing Officer at Southwest Airlines
“Customers are evolving how they plan their travel, and Southwest is helping to shape what comes next”
Sabrina Callahan, Chief Digital and Marketing Officer at Southwest Airlines
“It is a meaningful example of how we test and learn with AI innovation to continue the Customer-first approach that defines our brand.”
Lauren Woods, Executive Vice President & Chief Information Officer at Southwest Airlines
“We're putting the right technology in place to support what our Customers need today with flexibility to build what they'll need tomorrow”
Lauren Woods, Executive Vice President & Chief Information Officer at Southwest Airlines
“By creating a secure, scalable foundation for AI, we can add new capabilities more quickly and thoughtfully, making it easier to serve Customers across their journey.”
SOUTHWEST AIRLINES LAUNCHES FIRST-OF-ITS-KIND U.S. AIRLINE PLUGIN IN CHATGPT PR Newswire
Customers can discover Southwest destinations and plan flights in an experience powered by OpenAI and Amazon Web Services
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