Southwestern Athletic Conference, Triple B Media, and Gray Media Collaborate to Bring Live SWAC Sports to Over-the-Air Television Viewers
Key Highlights
- ➤SWAC, Triple B Media, and Gray Media will simulcast dozens of SWAC events over the air.
- ➤Gray Media stations in Huntsville, Montgomery, and Jackson will air local SWAC sporting events.
- ➤Broadcast coverage includes football, basketball, soccer, and other men’s and women’s sports.
- ➤Gray Media holds a minority interest in Triple B Media.
- ➤Gray Media serves 117 full-power television markets reaching approximately 37% of US television households.
Expert Statements
Joshua Pila, Vice President of Content Acquisition at Gray Media
“This collaboration shows Gray’s continued focus on free local sports for local viewers. We appreciate the forward thinking of both SWAC and Triple B to reach fans everywhere.”
Dr. Charles McClelland, Commissioner of the Southwestern Athletic Conference
“We remain committed to making SWAC athletic events accessible to our fans through a variety of viewing options. We appreciate the continued efforts of our media partners to support the visibility of our member institutions and student-athletes.”
Anthony Bailey, Chief Executive Officer of Triple B Media
“Triple B is excited to work with both SWAC and Gray Media to bring collegiate athletics to the broadest audience. We know viewers will love it.”
ATLANTA, Oct. 20, 2026 (GLOBE NEWSWIRE) -- The Southwestern Athletic Conference (SWAC), Triple B Media, and Gray Media today announced a collaboration to simulcast dozens of SWAC athletic events free, over-the-air in addition to the recently announced SWAC TV FAST channel. With the addition of broadcast distribution to the FAST channel, fans will have even greater access to content from SWAC’s 12 member institutions and 18 conference-sponsored sports. Gray Media holds a minority interest in Triple B Media.
Gray Media’s television stations in multiple local markets with SWAC institutions, including Huntsville, AL (WAFF, WAAY), Montgomery, AL (WSFA, WCOV, and WIYC), and Jackson, MS (WLBT), will air various sporting events from their local SWAC schools. These games will include football, basketball, soccer, and other popular men’s and women’s sports. Check local listings for details.
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