Sportradar Announces Agreement for the Divestiture of Coaching and Scouting Business of Synergy Sports to Teamworks Innovations
Globe Newswire•07/10/2026•07:30 ET
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Key Highlights
- ➤Sportradar agrees to sell Atrium Sports to Teamworks for $170 million cash
- ➤Transaction represents an accretive double-digit EBITDA multiple versus Sportradar’s market valuation
- ➤Sportradar will retain technology assets, capabilities, and revenue supporting core offerings
- ➤Proceeds will strengthen Sportradar’s balance sheet and support capital allocation priorities
- ➤Deal expected to close in fourth quarter of 2026, subject to customary conditions
Expert Statements
Carsten Koerl, Chief Executive Officer of Sportradar
“This transaction optimizes and streamlines our business as we focus on our core betting, gaming, and media priorities, while enabling us to retain key technology assets and capabilities that will support growth and innovation. The proceeds will further strengthen our balance sheet and support capital allocation priorities. Synergy is a leading team-side analytics platform for baseball and basketball and this transaction positions the business for its next phase under an industry leader focused on serving teams and athletes. We will work closely with Teamworks to ensure a seamless transition for our clients, partners and employees.”
Transaction streamlines business and sharpens focus on core betting, gaming, and media priorities
ST. GALLEN, Switzerland, Oct. 07, 2026 (GLOBE NEWSWIRE) -- Sportradar Group AG (NASDAQ: SRAD), a leading global sports technology company creating immersive experiences for sports fans and bettors, today announced that it has entered into a definitive agreement to sell Atrium Sports, the coaching and scouting business of Synergy Sports, to Teamworks Innovations, Inc. for US $170 million in cash. This transaction represents an accretive double-digit EBITDA multiple relative to Sportradar’s market valuation.
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