Sprinklr Launches Marketing AI Agents Beta to Help Enterprise Marketers Move from Insight to Action
Business Wire•27/10/2026•08:00 ET
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Key Highlights
- ➤Sprinklr (CXM) launches Marketing AI Agents beta for enterprise customers
- ➤Six specialized agents span ideation, creative, execution, compliance, community, and budget optimization
- ➤Beta connects live customer signals with governed, executable campaigns
- ➤Q3 Product Release adds Agent Architects and Voice AI Agents
- ➤New release supports ChatGPT Advertising and enhanced AI governance capabilities
Expert Statements
Karthik Suri, Chief Product & Corporate Strategy Officer at Sprinklr
“Sprinklr was built to unify customer and market data across channels. Marketing AI Agents are the next evolution of that foundation”
Karthik Suri, Chief Product & Corporate Strategy Officer at Sprinklr
“By connecting paid, owned, and earned data with emerging signals like AI discovery, creator insights, conversations, and customer feedback, we can help marketers do more than understand what’s happening. We can help them turn that intelligence into effective marketing at global scale. That's part of a broader evolution of Sprinklr: bringing together data, intelligence, workflows, and AI agents so enterprises can move from understanding the customer to taking the right action faster.”
Sprinklr Launches Marketing AI Agents Beta to Help Enterprise Marketers Move from Insight to Action
Connected AI agents help enterprise marketers turn fast-moving customer and market signals into governed, executable campaigns before the moment passes.
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