Stagwell Launches New Global Media Agency, Stagwell Media
Key Highlights
- ➤Stagwell launches Stagwell Media, a new global media agency built on Assembly
- ➤Stagwell Media operates across 50+ markets with more than 2,300 experts
- ➤Stagwell Media deploys Stagwell's Machine OS agentic technology for media performance
- ➤Stagwell Media's clients include Lenovo, DP World, Mastercard and P&G
Expert Statements
Mark Penn, Chairman & CEO of Stagwell
“The traditional media agency model wasn't built for the future of media. Stagwell Media is. We saw a gap in the market for a different model and a new way to do media. By combining superior technology, deep media expertise and agility, we help brands to adapt faster, reach audiences more effectively and unlock growth”
Slavi Samardzija, Global Chair of Media & Commerce at Stagwell
“Stagwell Media is built for a new era of marketing, one where brands need the agility to move faster, the integration to connect every touchpoint, and the technology to turn complexity into stronger performance. As Stagwell looks to disrupt the media landscape, Stagwell Media offers a superior combination of deep expertise, connected capabilities and technology built by media experts, for media experts”
Liz Rutgersson, CEO of Stagwell Media
“The proposition of Stagwell Media reflects our belief that clients deserve a media partner built around their ambitions. By bringing together exceptional talent, integrated capabilities and a modern media model, Stagwell Media is designed to help brands navigate change with confidence and turn opportunity into stronger performance. I'm excited to lead the agency's next chapter and deliver even greater value for our clients”
NEW YORK CITY, NY / ACCESS Newswire / October 6, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced the launch of Stagwell Media, its global media agency that delivers performance built to unlock ambition.
The name Stagwell Media marks a new approach to media building on the Assembly agency, bringing together its performance heritage and ecosystem expertise while debuting a new agile, integrated model powered by next generation agentic technology, Stagwell's Machine OS. Designed for the rapidly changing media landscape, Stagwell Media delivers performance with the speed, flexibility and intelligence required to succeed in a world where brands must engage priority audiences while influencing the agentic systems that shape discovery, recommendation and activation.By transforming media into a more connected and adaptive growth engine, the agency empowers brands to unlock greater ambition and drive stronger business results.
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