Stagwell (STGW) Closes the AI-Marketing Execution Gap with ServiceNow
Key Highlights
- ➤Stagwell and ServiceNow announce a three-year collaboration on AI-driven marketing execution
- ➤Stagwell will provide ServiceNow enterprise-wide access to its AI-powered operating system, The Machine
- ➤Joint go-to-market initiatives will combine Stagwell’s marketing capabilities with ServiceNow’s enterprise reach
- ➤Forward Deployed Creatives and Engineers will embed across organizations to co-innovate and deploy solutions
Expert Statements
Mark Penn, Chairman and CEO of Stagwell
“We are the tech company’s tech company, and this is exactly the kind of partnership Stagwell was built for. This agreement lets us work with ServiceNow at every level - as a technology partner and as a marketer. It’s a model for how a challenger network operates: fast, integrated and built around outcomes.”
Simon Mouyal, CMO of ServiceNow
“Marketing is being reimagined at the speed and scale of AI, unlocking new levels of creativity and activation never possible before. We help our customers rapidly reinvent their business with our ServiceNow AI Platform, so we’re doing it internally at the same pace. Stagwell supports an integral part of our marketing reinvention. We share the same vision for an agentic marketing platform that delivers outcomes, drives more personalized experiences, and ultimately more growth.”
NEW YORK CITY, NY / ACCESS Newswire / October 14, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced a three-year collaboration with ServiceNow (NYSE: NOW), the Super Intelligence Control Tower for business reinvention, to modernize how enterprises build, activate, and measure marketing campaigns. The collaboration has two key components:
1. Unifying Operations: Stagwell will offer ServiceNow enterprise-wide access to The Machine, Stagwell's AI-powered operating system, which unifies people, tools and data into one seamless experience, sparking creativity, eliminating silos and streamlining workflows. The Machine and ServiceNow's tools will work together to deliver a more coherent operating environment, connecting the systems, data, people and AI that power the business.
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