STANLEY® Launches ALL BUILD. NO BULL., a Bold New Campaign Championing the Pros Who Keep It Real

STANLEY® Launches ALL BUILD. NO BULL., a Bold New Campaign Championing the Pros Who Keep It Real PR Newswire

MAIDENHEAD, England, Sept. 21, 2026 * Global campaign celebrates the real standards, real work and real pride behind every job * New mascot Stan, a sharp-witted talking toolbox, calls out jobsite nonsense with humour and honesty MAIDENHEAD, England, Sept. 21, 2026 /PRNewswire/ -- STANLEY, a Stanley Black & Decker (NYSE: SWK) brand and global leader in tools, launched in Europe its new positioning ALL BUILD. NO BULL., supported by an overhauled product portfolio and campaign that speaks to professionals working in small construction businesses. Rooted in the experiences of trades pros, the campaign takes aim at the noise, exaggeration and jobsite nonsense that stand in the way of getting the job done right—while reinforcing STANLEY's commitment to equipping pros with the tools, confidence and credibility to build their reputations their way.