SUBARU, THE ASPCA®, AND IHEARTMEDIA EXPAND PARTNERSHIP TO SUPPORT SHELTER ANIMALS THROUGH ADDITIONAL $25,000 DONATION AND NATIONAL MEDIA CAMPAIGN
PR Newswire•19/10/2026•09:00 ET
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Key Highlights
- ➤Subaru donated an additional $25,000 to support shelter animals nationwide
- ➤iHeartMedia launched a national broadcast campaign expanding Subaru’s October pet-adoption initiative
- ➤Subaru’s pet-focused organizations have received more than $75 million in donations
- ➤Subaru-supported efforts have aided adoption, rescue, transport, and health of more than 900,000 animals
- ➤ASPCA reported 5.8 million dogs and cats entered shelters and rescues in 2025
Expert Statements
Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.
“Subaru and our national network of retailers are fortunate enough to partner with the ASPCA and to see the profound impact that a pet's unconditional love can have on peoples' lives. With this additional donation and recognition from iHeartMedia, the work we are doing together as part of Subaru Loves Pets will go even further to support the most vulnerable animals in need, and to help shelter animals find loving homes.”
Meredith Galli, Director of Corporate Partnerships, ASPCA
“The ASPCA is proud to be the recipient of this generous donation from iHeartImpact, made possible through our longstanding partnership with Subaru of America. We are thankful to Subaru for selecting the ASPCA as the beneficiary of this gift, which will help strengthen our efforts to create better outcomes for vulnerable animals nationwide.”
Jenna Craig, President, National Media Team, iHeartMedia
“National Make A Dog's Day is a powerful reminder of the impact each of us can have on the lives of shelter animals. As a media partner that reaches 9 out of 10 Americans every month, we're proud to collaborate with Subaru and the ASPCA to help bring this message to our audiences nationwide and inspire more people to adopt, foster, and support pets waiting for a second chance.”
SUBARU, THE ASPCA®, AND IHEARTMEDIA EXPAND PARTNERSHIP TO SUPPORT SHELTER ANIMALS THROUGH ADDITIONAL $25,000 DONATION AND NATIONAL MEDIA CAMPAIGN PR Newswire
New Collaboration builds upon Subaru's 19-year partnership with the ASPCA® and shines a spotlight on National Make A Dog's Day and October's Subaru Loves Pets® campaign
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