Sunlife unveils new global brand
Key Highlights
- ➤Sunlife (SLF) unveiled a refreshed global brand, logo, and Making life brighter tagline
- ➤Sunlife will standardize its global brand name as one word
- ➤Brand rollout begins in digital and Client-facing channels across global markets
- ➤Sunlife reported $1.70 trillion in assets under management as of June 30, 2026
Expert Statements
Kevin Strain, President and Chief Executive Officer, Sunlife
“This is about much more than changing how Sunlife looks. It's about building a brand aligned to our Purpose and ambition for the next chapter of our company”
Kevin Strain, President and Chief Executive Officer, Sunlife
“By bringing the strength of Sunlife together under one clear global identity, we create deeper relationships, serve more of our Clients' needs and unlock new opportunities for growth. That is the opportunity behind this evolution and the future we are building toward.”
Linda Dougherty, Executive Vice-President, Chief Client and Strategy Officer, Sunlife
“A great brand isn't defined by a logo. It's defined by the experiences it creates”
Linda Dougherty, Executive Vice-President, Chief Client and Strategy Officer, Sunlife
“Making life brighter captures what we want every Sunlife experience to deliver for Clients: greater clarity, confidence and connection. Our new identity gives us a powerful, consistent way to bring that commitment to life around the world.”
Chris Hewitt, Senior Vice-President, Global Chief Client Experience and Marketing Officer, Sunlife
“This is an exciting step forward for the Sunlife brand”
Chris Hewitt, Senior Vice-President, Global Chief Client Experience and Marketing Officer, Sunlife
“Our refreshed identity gives us a bolder, more distinctive way to connect with Clients and employees and express what Sunlife stands for around the world. The launch marks the beginning of the journey, and we look forward to seeing the brand come to life in the months ahead.”
New logo, Sunlife name and Making life brighter tagline reflect the evolution of the global organization and its commitment to Clients
* New logo modernizes Sunlife's sun globe design, creating a more distinctive look for an increasingly digital world. * Sunlife as one word, reflects the broader role the company plays in Clients' lives today while maintaining its connection to a trusted name. * New global tagline, Making life brighter, captures Sunlife's commitment to helping Clients move forward with confidence.
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