Super League and Panda Express Prove Gaming Drives Full-Funnel Brand Impact, Evolving Initial Campaign into Always-On Marketing Platform
Key Highlights
- ➤Panda Express evolved gaming test into always-on Fortnite and Roblox marketing platform
- ➤Exposed players showed 3-point lifts in awareness, consideration, and recommendation
- ➤Virtual placement lifted campaign recall 9 percentage points versus unexposed audiences
- ➤Exposed gamers reported 5% higher near-term restaurant visits than controls
- ➤Leveling Up generated 537,000 Fortnite engagements and 16% Roblox engagement rates
Expert Statements
Rhiannon Apple, EVP, Super League
“The brands that treat gaming like a media buy get a flight that runs and ends. We push our partners toward something different and give them a reason for fans to come back between campaigns, not just during them.”
Rhiannon Apple, EVP, Super League
“The past 18 months offer third-party proof that in-game exposure moves real brand metrics.”
Rhiannon Apple, EVP, Client Strategy at Super League
“Repeat investment only happens when the results are there.”
Rhiannon Apple, EVP, Client Strategy at Super League
“The brand lift data, combined with authentic player enthusiasm, made it clear this was a program worth re-activating. Together with Panda Express and The Many, we’re continuing to prove that play can be a measurable, repeatable growth strategy for brands.”
SANTA MONICA, Calif., Oct. 05, 2026 (GLOBE NEWSWIRE) -- Super League Enterprise, Inc. (Nasdaq: SLE) ("Super League"), a play-first advertising and audience intelligence company, working alongside Panda Express’s Media AOR, The Many, has helped Panda Express evolve a short-term gaming test into an always-on presence across Fortnite and Roblox. The multi-phase program meets the brand’s next-generation target of 18-to-34-year-olds inside gaming platforms that reach an estimated 220 million monthly active players globally, combined. Over 18 months of continuous projects, strong results justified scaling the initiative, turning it into a standing platform that Panda Express controls.
“The brands that treat gaming like a media buy get a flight that runs and ends. We push our partners toward something different and give them a reason for fans to come back between campaigns, not just during them,” added Rhiannon Apple, EVP, Super League. “The past 18 months offer third-party proof that in-game exposure moves real brand metrics.”
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