Synchrony and Oxford Economics Find Trust Will Define the Future of AI Shopping
PR Newswire•30/09/2026•07:00 ET
0
Key Highlights
- ➤Synchrony (SYF) study finds data security tops consumer priorities at 82%
- ➤Fraud protection would increase AI shopping use for 67% of consumers
- ➤79% would let AI automatically apply discounts
- ➤46% would not use AI for purchases of $5,000 or more
- ➤Synchrony is developing AI commerce capabilities for financing, rewards and offers
Expert Statements
Nimrod Barak, Chief AI Officer of Synchrony
“Consumers are telling us the future of AI shopping will be won by the most trusted experience. As AI moves from helping shoppers compare to acting on their behalf, trust becomes the real differentiator. The companies that build protection, approval and accountability from the start will be better positioned to earn consumer confidence, drive growth and win in AI commerce.”
Margaux McLoughlin, Research Manager, Thought Leadership at Oxford Economics
“Consumers are open to AI taking on more of the shopping journey, but that willingness comes with clear expectations around security, transparency and control. Our research shows that trust is a prerequisite for agentic commerce adoption. As AI moves from helping consumers make decisions to acting on their behalf, businesses have an opportunity to build trust into every interaction by giving consumers clear protections, visibility into how AI acts and meaningful control over the shopping experience.”
Synchrony and Oxford Economics Find Trust Will Define the Future of AI Shopping PR Newswire
New research shows consumers are more willing to let AI make purchases when they have clear protection, transparency and control
Get started
Create a free account to read the full story.