T-Mobile Shakes Up Wireless Again with First-Ever T-Mix: Built for Value, Powered by Customer Choice
Business Wire•26/10/2026•09:08 ET
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Key Highlights
- ➤T-Mobile launches T-Mix personalized wireless plans, available in November
- ➤T-Mix Standard starts at $55/month with one Pick per line
- ➤T-Mix More starts at $75/month with two Picks per line
- ➤T-Mix Loaded starts at $95/month with three Picks per line
- ➤T-Mix customers can change partner benefits four times annually
Expert Statements
Allan Samson, Chief Marketing Officer of T-Mobile
“The wireless industry has spent decades telling customers what their plan should be — even though 84% of consumers surveyed want more control over what they pay for.”
Allan Samson, Chief Marketing Officer of T-Mobile
“One-size-fits-all was simple for the industry, but for customers it turned into one-size-fits-nobody.”
Allan Samson, Chief Marketing Officer of T-Mobile
“T-Mix flips that model, giving customers more say in what matters to them and plans that they can change as their lives change.”
Allan Samson, Chief Marketing Officer of T-Mobile
“This is another big step in our journey to make wireless value more relevant, more flexible and built around the customer.”
T-Mobile Shakes Up Wireless Again with First-Ever T-Mix: Built for Value, Powered by Customer Choice
The industry disruptor ushers in a new era of personalized wireless, giving customers more choice over their benefits and device promotions with the flexibility to change their selections
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