Taco Bell® and PepsiCo Commit to 11 More Years Together, Keeping the Iconic Mountain Dew® Baja Blast® Flowing and Beverage Innovation Moving Forward
Key Highlights
- ➤PepsiCo and Taco Bell renew U.S. partnership for 11 years through 2036
- ➤PepsiCo remains Taco Bell beverage partner in Canada, U.K., Ireland and Thailand
- ➤Mountain Dew Baja Blast grows into a billion-dollar brand with passionate fan following
- ➤Partnership targets crafted, functional and energy beverage innovation for Gen Z consumers
Expert Statements
Anne Fink, President, PepsiCo Global Away from Home
“Some of PepsiCo's best foodservice innovations have come from partnerships that challenge us to think differently, and Taco Bell has always brought that energy. Together, we have co-created products consumers love, from the iconic Mountain Dew Baja Blast to DORITOS Locos Tacos. What makes this partnership special is how we bring together Taco Bell's connection to culture with PepsiCo's consumer insights, culinary capabilities and beverage expertise to create what's next. We're excited about what we can build together over the next 11 years.”
Meg Farren, President, North America, Taco Bell
“Strong partnerships have always been critical to how Taco Bell grows and evolves. PepsiCo has been a trusted partner for over two decades, and we look forward to continuing to work hand-in-hand to drive long-term growth for the Taco Bell brand, create greater value across our system and find new ways to meet the evolving needs of our consumers.”
Taco Bell® and PepsiCo Commit to 11 More Years Together, Keeping the Iconic Mountain Dew® Baja Blast® Flowing and Beverage Innovation Moving Forward PR Newswire
* PepsiCo and Taco Bell have renewed their landmark U.S. partnership for 11 years, covering participating Taco Bell, Taco Bell Cantina and Live Más Cafe locations. * Internationally, PepsiCo will serve as Taco Bell's beverage partner in Canada, the United Kingdom, Ireland and Thailand. * The partnership will bring Mountain Dew® Baja Blast® to more consumers around the world, expanding the reach of one of Taco Bell and PepsiCo's most iconic collaborations. * The next chapter will build on more than two decades of food and beverage innovation, from Mountain Dew® Baja Blast® and DORITOS® Locos Tacos to new crafted, functional and energy beverage experiences. PURCHASE, N.Y., Oct. 22, 2026 /PRNewswire/ -- PepsiCo (NASDAQ: PEP) today announced it has renewed its partnership with Taco Bell in the U.S. and several international markets. The agreement reflects the strength of the brands' long-standing relationship and creates new opportunities to support growth, accelerate food and beverage innovation and deliver distinctive consumer experiences.
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