Target Completes SoHo Store Transformation, Bringing Style and Design to Every Target Run
Key Highlights
- ➤Target completes SoHo store transformation, expanding immersive shopping across key categories
- ➤Apparel and accessories emerge as Target SoHo's highest-performing category
- ➤Target plans SoHo-exclusive products, collectibles and experiences in 2027
- ➤Nearly two-thirds of aware consumers say SoHo makes Target feel more stylish
- ➤Target operates 109 New York stores and employs more than 20,000 team members
Expert Statements
Michelle Mesenburg, Chief brand officer, Target
“Our guests want more than just a place to shop — they want to feel inspired, discover something new and find great style, design and value in the products they shop for every day.”
Michelle Mesenburg, Chief brand officer, Target
“With Target SoHo's transformation complete, we're bringing that joy of discovery to every corner of the store, turning everyday essentials into moments of inspiration and giving guests something new to love with every Target run.”
Target Completes SoHo Store Transformation, Bringing Style and Design to Every Target Run PR Newswire
* Newly transformed lower level brings the retailer's design-led vision to home, wellness, toys and food * More SoHo-exclusive products, collectibles and experiences are coming in 2027 MINNEAPOLIS, Oct 22, 2026 /PRNewswire/ -- Nearly a year after opening the reimagined Target SoHo, Target Corporation (NYSE: TGT) today unveiled its newly transformed lower level, completing the store's evolution into a style- and design-led shopping destination. The new space features immersive experiences across home, wellness, toys, and food and beverage — from shoppable living spaces and fandom moments to a New York-inspired food market — bringing inspiration and discovery to the categories guests shop most often.
Get started
Create a free account to read the full story.