Target Reimagines Home Brand Threshold with More Style, Design and Value
Key Highlights
- ➤Threshold brand nearly $3B; Target launches more than 800 new Home items
- ➤Target cuts Threshold queen comforters to $69 from $89
- ➤Refreshed Threshold products, including throws and candles, post double-digit growth
- ➤Updated store presentations deliver mid-single-digit sales and unit lifts
Expert Statements
Mara Sirhal, Senior vice president, merchandising, home, Target
“Homes are an extension of our guests' personalities and sense of style, and Target's Threshold reinvention makes it easier for everyone to create spaces they'll love.”
Mara Sirhal, Senior vice president, merchandising, home, Target
“As we've refreshed Threshold throughout the year and continue to rebuild our Home business, it's exciting to see how guests are already responding to the merchandising authority we bring with a range of styles, elevated design, and incredible value.”
Target Reimagines Home Brand Threshold with More Style, Design and Value PR Newswire
* More than 800 new items bring a broader range of styles, elevated quality and accessible value to guests * Refreshed shopping experience makes Threshold easier to discover and shop * The reinvention marks a significant step in Target's multi-year effort to reinforce its style authority in Home MINNEAPOLIS, Oct. 27, 2026 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced significant updates to Threshold, its largest owned Home brand, giving guests more ways to discover stylish, well-designed products at accessible prices to create homes that reflect their personal style. The reinvention includes more than 800 new items and more inspiring, intuitive shopping experiences in all stores and online.
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