Target Releases Bullseye's Top 50 Must-Have Toys
Key Highlights
- ➤Target unveils 50 must-have toys starting at $4.99
- ➤More than half of Bullseye’s Top Toys are Target exclusives
- ➤Digital Holiday Kids Catalog features nearly 500 toys and interactive content
- ➤Target offers more than 1,000 toys priced under $10
- ➤Target will donate $3 per Gigglescape St. Jude bear from Nov. 1-Jan. 2
Expert Statements
Cassandra Jones, Senior vice president, Fun101, Target
“Guests tell us they count on Target to make holiday shopping fun, easy and full of discovery, especially when it comes to finding the toys kids can't wait to unwrap.”
Cassandra Jones, Senior vice president, Fun101, Target
“Bullseye's Top Toys List brings together our expert edit of the season's most exciting toys together in one place, and our new digital experience gives families a fun new way to discover favorites, share wish-list ideas and shop for everyone on their list.”
Target Releases Bullseye's Top 50 Must-Have Toys PR Newswire
* Target's expert-curated holiday toy list, more than half exclusive to Target, starts at $4.99 * Target's most expansive digital Holiday Kids Catalog yet — features nearly 500 toys, interactive content and new ways for families to discover gifts for everyone on their list * A special-edition Gigglescape St. Jude bear gives families a way to spread holiday joy while supporting St. Jude Children's Research Hospital MINNEAPOLIS, Oct. 5, 2026 /PRNewswire/ -- Target Corporation (NYSE: TGT) today unveiled Bullseye's Top Toys List , a curated collection of 50 must-have toys at an incredible value, starting at just $4.99. The 2026 list features the year's biggest trends and sought-after brands like LEGO, Barbie, Disney and Nintendo.
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