Teads and Adelaide Bring Attention-Based Media Quality Measurement and Real-Time Optimization to Teads Ad Manager
Key Highlights
- ➤Teads (TEAD) integrates Adelaide AU measurement into Teads Ad Manager globally
- ➤Real-time AU data now covers web and CTV InStream campaigns
- ➤Attention Threshold optimization filters low-attention inventory using an AU floor
- ➤Advertisers can compare AU with viewability, video views, and CTR by placement
Expert Statements
Neala Brown, Global Head of Data, Measurement, and Insights at Teads
“Our priority is to give advertisers frictionless access to the industry's leading media quality metrics directly within our platform”
Neala Brown, Global Head of Data, Measurement, and Insights at Teads
“By natively embedding Adelaide’s AU metrics and automated optimization capabilities into Teads Ad Manager, we are empowering our clients to eliminate media waste and maximize campaign effectiveness across web and CTV inventory at scale.”
Marc Guldimann, CEO and Co-founder of Adelaide
“To move the industry forward, media quality measurement must be both accessible and actionable”
Marc Guldimann, CEO and Co-founder of Adelaide
“This partnership gives Teads advertisers the ability to evaluate media quality in real time and automatically optimize toward higher-AU inventory.”
Marc Guldimann, CEO and Co-founder of Adelaide
“By bringing an outcome-trained quality signal directly into optimization, we’re helping brands invest in inventory that is more likely to deliver meaningful business results.”
NEW YORK, Nov. 03, 2026 (GLOBE NEWSWIRE) -- Teads (NASDAQ: TEAD), the omnichannel outcomes platform, today announced the expansion of its partnership with Adelaide, the leader in attention-based media quality measurement. The integration brings Adelaide’s AU metric, which predicts a placement’s likelihood of capturing attention and driving outcomes, directly into Teads Ad Manager (TAM), enabling advertisers to measure, analyze, and optimize campaigns for media quality in real time across both web and CTV InStream formats.
Through this platform integration, advertisers can activate Adelaide measurement with a single click and view real-time AU data alongside standard delivery metrics such as viewability, video views, and click-through rates. Reporting includes detailed breakdowns by ad format, device, and placement. Additionally, Teads’ Attention Threshold optimization feature can be used to set an AU floor, automatically filtering out low-attention inventory to improve campaign efficiency and performance.
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