Teads and Koddi Announce Global Partnership to Advance Programmatic Access to Retail Media
Key Highlights
- ➤Teads (TEAD), Koddi announce global OpenRTB partnership for onsite retail media inventory
- ➤Advertisers gain Teads Ad Manager access to Sponsored Product Ads across Koddi-powered networks
- ➤Integration covers Koddi-powered networks in the US and Europe, including Gopuff UK, Hopper, and Wolt Ads
- ➤Koddi enterprise networks gain Teads’ global advertiser base without custom proprietary integrations
- ➤Partnership plans expanded ad formats and additional retail partnerships across markets
Expert Statements
Catalina Salazar, Global Head of Advertising at Wolt
“Opening our marketplace to differentiated demand partners like Teads via Koddi Ads lets us bring in incremental demand via the buying platform of the advertiser’s choice while maintaining full control over how our inventory is monetized.”
Justin Sparks, GM of Retail & Commerce Media at Teads
“Advertisers can activate retail media as part of their broader omnichannel strategy in Teads Ad Manager, reducing complexity while maximizing their campaign’s performance.”
Justin Sparks, GM of Retail & Commerce Media at Teads
“By embracing OpenRTB as a standardization framework, retailers unlock access to significantly more demand by opening up to omnichannel DSPs like ours.”
Justin Sparks, GM of Retail & Commerce Media at Teads
“We believe this partnership represents the future of retail media: open, standardized, and integrated into the broader advertising ecosystem, connecting shopper and national brand dollars to the same pipes globally.”
Nicholas Ward, President at Koddi
“Our integration with Teads represents a significant milestone in making retail media truly programmatic on a global scale.”
Nicholas Ward, President at Koddi
“By connecting premium demand from Teads’ global advertiser ecosystem with retailers’ high-intent onsite inventory across markets, we’re empowering brands to scale retail media activation efficiently while giving retailers access to meaningful incremental demand.”
NEW YORK, Sept. 29, 2026 (GLOBE NEWSWIRE) -- Teads (NASDAQ: TEAD), the omnichannel outcomes platform, and Koddi, a leading commerce media platform, today announced a global partnership delivering an open, universal OpenRTB standard for onsite retail media inventory. Building on Teads' position as an early innovator in bringing real-time bidding (RTB) capabilities to native retail listings, this strategic collaboration directly tackles the top challenges facing advertisers today: according to IAB Europe’s Attitudes to Retail Media report, the fragmentation of retail media networks (51%) and a lack of standardization (53%) remain the primary barriers for buy-side stakeholders.
The integration enables advertisers to unify onsite retail media with their broader omnichannel strategy, seamlessly activating Sponsored Product Ads (SPAs) and high-intent Display placements in Teads Ad Manager across Koddi-powered networks in the US and Europe, including platforms such as Gopuff UK, Hopper, and Wolt Ads.
Get started
Create a free account to read the full story.