Teads Unveils the Next Evolution of Teads Ad Manager, Connecting Cross-Screen Media, Full-Funnel Measurement and Unified Performance
Key Highlights
- ➤Teads launches next-generation Teads Ad Manager across CTV and digital environments
- ➤Unified Performance capabilities generally available to global enterprise clients today
- ➤AI workflows cut troubleshooting time from 15 minutes to under 60 seconds
- ➤Full-Funnel Measurement, Strategy Builder, Control Hub, and MCP integrations enter closed beta
- ➤Broader global access for several TAM capabilities planned through the end of 2026
Expert Statements
Remi Cackel, Chief Product Officer at Teads
“Marketing teams and agencies can no longer afford to manage brand and performance in isolated silos if they want to drive real business growth”
Remi Cackel, Chief Product Officer at Teads
“By connecting the omnichannel journey in one platform and enabling AI-powered workflows, we’re giving our partners the control, efficiency, and intelligence needed to make every media investment deliver measurable impact.”
Rheece Hemmings, Programmatic Manager at OMD, UK
“Agencies require technology that simplifies media execution without compromising supply quality or data flexibility.”
Rheece Hemmings, Programmatic Manager at OMD, UK
“TAM’s connected toolset and open AI architecture allow our teams to plan, activate, and optimize cross-screen campaigns in minutes, giving us full visibility into how branding and performance work together to drive client growth.”
Nami Hamidi, Head of Precision at Havas Media Network Italy
“MCP is really a game changer because it gives us exactly what we need from discovery through to campaign creation.”
Nami Hamidi, Head of Precision at Havas Media Network Italy
“It combines different data sources with TAM’s knowledge and data to help create the best strategy and media plan, with recommendations on audiences, websites, context and creatives, as well as estimates for CPMs and CTRs.”
NEW YORK, Oct. 29, 2026 (GLOBE NEWSWIRE) -- Teads (NASDAQ: TEAD), the omnichannel outcomes platform, today announced the launch of the next generation of Teads Ad Manager (TAM), its unified, end-to-end advertising platform. The platform evolution is designed to help agencies and advertisers connect campaigns across connected TV (CTV) and digital environments, understand campaign impact across the funnel, extend performance across quality media placements, and work more efficiently through AI-assisted workflows.
As daily media consumption reaches an all-time high of 13 hours and 26 minutes per day, and streaming accounts for the majority of television viewership, consumer journeys have become increasingly cross-screen. Despite this shift, media planning, buying, and reporting remain heavily fragmented across disconnected tools, with 53% of marketers struggling to unify measurement across channels for optimization. The latest evolution of TAM solves this by uniting Teads’ premium global supply across CTV and digital with full-funnel measurement and AI workflows. TAM users can seamlessly connect media investments across screens, measure total campaign impact, and work smarter using their preferred AI tools.
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