Teradyne Robotics and Sereact Partner to Scale Physical AI Solutions for Retail and Logistics
Business Wire•21/10/2026•08:26 ET
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Key Highlights
- ➤Sereact and Teradyne Robotics partner to scale physical AI automation across retail and logistics
- ➤Zalando centers in Germany and Poland autonomously process returned fashion items
- ➤Sereact and Universal Robots have shipped hundreds of dual-arm systems across Europe
- ➤Sereact opened a Boston headquarters to expand the joint solution into North America
- ➤Sereact raised a $116 million Series B in 2026
Expert Statements
Jacob Pascual Pape, Chief Commercial Officer of Teradyne Robotics
“Physical AI only matters when it performs in real-world operations, and that is where Universal Robots has always been at home. Our robots are built for the AI era: open, connected and proven through more than 100,000 industrial deployments. That is why Sereact has chosen our platform”
Jacob Pascual Pape, Chief Commercial Officer of Teradyne Robotics
“When combined with Sereact's Cortex, the joint solution handles mixed goods, unknown items, and varied packaging. This has moved well beyond the demo or pilot stage with the technology now usefully deployed at real customer sites. Our technologies are a natural fit and through our partnership we will scale these AI-powered solutions fast across applications, industries and markets.”
Dr. Ralf Gulde, CEO and Co-Founder of Sereact
“Returns, replenishment, kitting: with Cortex, every one of these applications runs on the same production model. One brain serves every robot, with no retraining for each new item or task. And what one robot learns, every robot benefits from”
Dr. Ralf Gulde, CEO and Co-Founder of Sereact
“Partnering with Teradyne Robotics and its global distribution and integrator network helps us bring that one brain to their customers around the world, accelerating the abilities of retailers and logistics providers to adopt AI-powered automation across their operations.”
Dr. Ralf Gulde, CEO and Co-Founder of Sereact
“Returns are one of the hardest jobs in logistics. Returned products almost never arrive in a robot-friendly sequence. Items differ in shape, orientation and packaging, and the mix changes continuously. That is exactly what Cortex is built to handle on the Universal Robots platform.”
Teradyne Robotics and Sereact Partner to Scale Physical AI Solutions for Retail and Logistics
Partnership pairs Sereact's physical AI platform with collaborative industrial robots from Universal Robots (UR) to bring intelligent, adaptable automation to real-world operations previously hard to automate, such as the processing of returned fashion items.
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