The 100th Macy’s Thanksgiving Day Parade® Brings Holiday Magic to Life Through a Celebration of Culture and Creativity
Business Wire•13/11/2026•08:30 ET
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Key Highlights
- ➤Macy’s 100th Thanksgiving Day Parade features record-breaking 100 inflatable elements
- ➤More than 11,000 volunteers and participants will stage Macy’s centennial Parade
- ➤Macy’s launches limited-edition Parade keepsakes and brand collaborations for holiday shoppers
- ➤Parade airs Nov. 26 on NBC, Telemundo and Peacock starting at 8:30 a.m.
Expert Statements
Sharon Otterman, Chief marketing officer of Macy’s
“Macy’s Thanksgiving Day Parade brings the extraordinary together: iconic entertainers and emerging talent, artistry and imagination, hometown pride, cherished traditions and the thrill of discovering something new”
Sharon Otterman, Chief marketing officer of Macy’s
“For our 100th Parade, we’re creating a celebration of unprecedented scale and will deliver an unforgettable Thanksgiving for millions across the country.”
Jen Neal, Executive Vice President, Live Events & Specials, NBC & Peacock
“Few holiday traditions capture the excitement of Thanksgiving morning quite like Macy’s Thanksgiving Day Parade”
Jen Neal, Executive Vice President, Live Events & Specials, NBC & Peacock
“As NBC celebrates its centennial anniversary and the Parade hits its historic 100th march, we’re proud to build on our partnership with Macy’s and carry this extraordinary legacy forward, bringing the iconic performances, grandeur and magic of this beloved event to millions of homes across the country.”
The 100th Macy’s Thanksgiving Day Parade® Brings Holiday Magic to Life Through a Celebration of Culture and Creativity
Macy’s will create an unforgettable Thanksgiving morning featuring a record-breaking 100 inflatables, imaginative floats and the one-and-only Santa Claus with showstopping Herald Square performances including multi-platinum country sensation Megan Moroney and Grammy(®) Award-nominated artist Teddy Swims
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