The Boys Bring Hungryboy Hot Sauce To Walmart & Unveil Newest Halloween-Themed Flavor With Online Mystery Activation
Key Highlights
- ➤Six Hungryboy flavors (GAME) launch on Walmart.com, with store expansion planned early 2027
- ➤Hungryboy Hot Sauce generated over $1 million revenue since November 2025
- ➤Two new whiskey barbecue flavors launch through Hungryboy’s website, including October 1 Spooky Whiskey BBQ Sauce
- ➤GameSquare (GAME), Click and partners discuss additional retailers, SKUs and seasonal collaborations
Expert Statements
Justin Kenna, CEO of GameSquare
“The team at Hungryboy started this business because they were obsessed with hot sauce and figured their audience might be too...and they were right”
Justin Kenna, CEO of GameSquare
“The most frequent question the team gets is where to buy Hungryboy hot-sauce. We've been fortunate to have some amazing partners and now to have Walmart involved is a dream.”
The Boys, YouTube comedy group
“It's a big moment when the thing you made in your kitchen becomes something anyone in America can order. So to thank our audience we wanted to do something a little different and make them feel more involved because our brand is their brand”
The Boys, YouTube comedy group
“This type of roll-out is something special and unique and where sales literally unlock the story. Every purchase is a clue and it's actual Halloween content that isn't just orange packaging.”
FRISCO, TX / ACCESS Newswire / October 1, 2026 / GameSquare Holdings, Inc. ("GameSquare" or the "Company") (NASDAQ:GAME), today announced a new deal for its Hungryboy viral hot-sauce brand from YouTube collective The Boys. Overseen by GameSquare's Click Media, a leading talent management group representing creators and digital influencers, the deal sees six of the brand's top-selling flavors going live on Walmart.com with plans to expand into Walmart stores in early 2027. Hungryboy Hot Sauce has generated over $1 million in revenue since November 2025, demonstrating the growing potential of GameSquare's creator-led commerce strategy.
The addition of Sweet Sting, The Mexorcist, Gut Grenade, Taste Bud Trauma, The Strawberry Donut and the Summer Sauce to Walmart.com comes not long after the brand was added to Albertsons, World Market and the Texas-based H-E-B grocery stores.
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