The Eurovision Effect: Agoda Maps Asia's Travel Interest Ahead of the Bangkok Grand Final
PR Newswire•20/10/2026•03:59 ET
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Key Highlights
- ➤Bangkok travel interest rose 14% year on year for Grand Final-period stays
- ➤Vietnamese travel interest to Bangkok more than doubled, rising 105% year on year
- ➤Domestic Thai travel interest to Bangkok increased 30% year on year
- ➤South Korea travel interest rose 18% year on year around its national selection show
- ➤Vietnam travel interest increased 5% year on year around its national selection show
Expert Statements
Andrew Smith, Senior Vice President, Supply at Agoda
“As the Official Travel Partner of Eurovision Song Contest Asia, Agoda is proud to support this cultural milestone and first in the region. We believe that Asia doesn't just watch moments like these, but travels for them. Whether you're heading to Bangkok for the Grand Final or inspired to explore the city this November, Agoda makes it easy to find the right stay for every kind of traveler, from Siam's shopping energy to the culture of the Old Town.”
The Eurovision Effect: Agoda Maps Asia's Travel Interest Ahead of the Bangkok Grand Final PR Newswire
SINGAPORE, Oct. 20, 2026 /PRNewswire/ -- Digital travel platform Agoda has seen a rise in travel interest to Bangkok this November, building towards one of the region's biggest cultural moments of the year with the inaugural Eurovision Asia Grand Final, happening in the Thai capital on 14 November.
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