The Marzetti Company and Tajín Announce Plans to Bring Bold, Authentic Flavor to the Dressing Aisle

Kinnari Mehta, Vice President of Growth & Innovation at The Marzetti Company

“Consumers are looking for bold flavors and easy ways to elevate everyday meals. Tajín has built a unique, recognizable flavor experience with broad consumer appeal. By bringing that equity together with our expertise in dressings, we see an opportunity to create something differentiated for consumers and the category.”

Dave Ciesinski, CEO of The Marzetti Company

“The Tajín collaboration expands our licensing strategy beyond restaurant brands and creates another pathway for growth. Tajín is a distinctive global flavor brand with broad multicultural appeal, making it a natural complement to our portfolio of authentic flavors and founder-led brands.”

Haydeé Fernández, Director of Alliances at Tajín USA

“Tajín is an authentic, iconic brand that has become part of American food culture, and expanding into dressings opens the door to exciting new ways to enjoy our unique flavor. Our collaboration with Marzetti reflects our shared values, commitment to quality, and passion for innovation. Together, we aim to surprise and delight both loyal Tajín fans and new consumers through unexpected flavor experiences.”