The Palm Tree Club & Hotel Miami is Turning into Hote.l.f

Michael Diaz, CEO of Palm Tree Crew

“Art Basel brings together some of the most exciting intersections of art, culture and entertainment, making it a natural setting for our partnership with e.l.f.”

Michael Diaz, CEO of Palm Tree Crew

“As our first partnership with a beauty brand, Hote.l.f. represents an exciting evolution in how we collaborate with brands and bring them into the Palm Tree Crew world.”

Michael Diaz, CEO of Palm Tree Crew

“We're creating something that goes beyond traditional event sponsorship, building a fully integrated experience that connects with our audiences in new ways.”

Patrick O'Keefe, Chief Integrated Marketing Officer, e.l.f. Brands

“At e.l.f., we see ourselves as an entertainment company that happens to sell beauty, so showing up at Art Basel with Palm Tree Crew is a natural extension of who we are.”

Patrick O'Keefe, Chief Integrated Marketing Officer, e.l.f. Brands

“Palm Tree Crew has built something at the intersection of art, culture and music, making them the ideal partner to bring e.l.f. to life in a way people can step into and experience for themselves.”

Patrick O'Keefe, Chief Integrated Marketing Officer, e.l.f. Brands

“Together, we're reimagining how people can experience beauty and we can't wait to bring Hote.l.f. to life in Miami.”