The PEDIGREE® Brand and Walmart Invite Dogs to Take the Center Stage This Holiday Season with the PEDIGREE Pawliday Portrait Studio
PR Newswire•27/10/2026•09:00 ET
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Key Highlights
- ➤PEDIGREE and Walmart launch free holiday portrait studios at select locations
- ➤Five Walmart locations host sessions from Nov. 6 through Dec. 5, 2026
- ➤$5 PEDIGREE purchase qualifies shoppers for a custom embossed dog ornament
- ➤Sweepstakes offers a hand-painted portrait, gift box, and year's dog-food supply
- ➤PEDIGREE launches its biggest dog-food renovation in a decade with Vitamin GoodBites kibble
Expert Statements
Alfonso Ribeiro, '90s star and TV host
“The holidays wouldn't be complete without Aksel and Ace, and neither would my holiday photos. I'm thrilled to team up with the PEDIGREE brand and Walmart to make sure dogs can join in on the holiday photo fun and make memories with their families through festive Pawliday Portraits.”
Colten Kidwell, Vice President for the Dry Dog Food Portfolio, Mars Pet Nutrition North America
“Dogs bring so much joy to families, especially during the holidays. Helping them thrive starts with the care and nutrition they receive every day. We're proud to have spent more than 40 years ensuring dogs get the nutrition they need, serving the needs of pet parents, and this season, helping families make tomorrow's memories with their dogs.”
The PEDIGREE® Brand and Walmart Invite Dogs to Take the Center Stage This Holiday Season with the PEDIGREE Pawliday Portrait Studio PR Newswire
The '90s-inspired photo experience will visit select Walmart locations this holiday season offering the whole family a free nostalgic photoshoot; pet parents can also enter an online sweepstakes.
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