The PLANTERS® Brand Returns to Macy's Thanksgiving Day Parade® Marking the Holiday Tradition's 100th March
PR Newswire•07/10/2026•08:00 ET
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Key Highlights
- ➤PLANTERS returns to Macy’s Thanksgiving Day Parade with an all-new MR. PEANUT float
- ➤PLANTERS celebrates its 120th anniversary during the Parade’s 100th march
- ➤MR. PEANUT marks his 110th birthday and first Parade appearance since 2016
- ➤Hormel Foods has owned the PLANTERS brand since 2021
Expert Statements
Ashley Krautkramer-Gonya, Senior brand manager for the PLANTERS brand
“The PLANTERS® brand and MR. PEANUT® are woven into the fabric of culture and we are so excited to have him back in the Macy's Thanksgiving Day Parade”
Ashley Krautkramer-Gonya, Senior brand manager for the PLANTERS brand
“For the PLANTERS® brand, this Macy's Parade float is a celebration of what MR. PEANUT® has meant to generations of fans over the past 110 years and the enduring place he holds in the nation's heart. With our sweepstakes, fans now have the chance to experience the parade in person with their loved ones.”
Jordan Dabby, Producer of Macy's Thanksgiving Day Parade
“Macy's Thanksgiving Day Parade has always brought together beloved characters that spark joy and create lasting memories for fans of all ages”
Jordan Dabby, Producer of Macy's Thanksgiving Day Parade
“As we celebrate our centennial, we're excited to welcome MR. PEANUT® back to the Parade to commemorate important milestones between Macy's and PLANTERS® brand.”
The PLANTERS® Brand Returns to Macy's Thanksgiving Day Parade® Marking the Holiday Tradition's 100th March PR Newswire
This Thanksgiving marks a special set of milestones, with the PLANTERS(®) brand celebrating 120 years, MR. PEANUT(®) turning 110 and the 100(th) Macy's Thanksgiving Day Parade
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