The Trade Desk Strengthens Leadership Bench, Expands Engagement with Dave Pickles
Business Wire•03/11/2026•13:30 ET
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Key Highlights
- ➤Dave Pickles returns to The Trade Desk in expanded technology leadership role
- ➤Pickles will establish and lead a new CTO Council
- ➤Technology focus includes agentic capabilities and AI-powered advertising workflows
- ➤Jeff Green says company faces a pivotal crossroads for the industry
Expert Statements
Jeff Green, Founder and CEO of The Trade Desk
“I’m so excited Dave is back. I’ve missed working with him. We’ve had so many successes together over the years, and I’m energized to take all of that history and point it toward the future. This is a pivotal crossroads for our company and the industry.”
Dave Pickles, Co-founder and former CTO of The Trade Desk
“I’m thrilled by all the progress our engineering and product teams have made in recent years. The foundation here is strong, and I’m excited to support the team and help guide them through a new era of rapid change and opportunity.”
The Trade Desk Strengthens Leadership Bench, Expands Engagement with Dave Pickles
The Trade Desk, a leading global advertising technology company, today announced that Dave Pickles—company co-founder who previously served as CTO and stepped down in 2023—is returning to the company in a newly expanded technology leadership capacity.
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