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There's Magic Inside Macy’s This Holiday Season

Business Wire•22/10/2026•09:00 ET
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Key Highlights

  • ➤Macy’s reimagines Santaland at Herald Square for the holiday season
  • ➤Macy’s Holiday Square returns October 31 across more than 50,000 square feet
  • ➤Holiday Square features more than 35 vendors, including Eataly and Levain
  • ➤Macy’s adds new Herald Square shops, food destinations and sensory-friendly Santaland hours

Expert Statements

Sharon Otterman, Chief marketing officer of Macy’s

“At Macy's, we believe the most meaningful holiday moments begin with discovery: discovering the perfect gift, discovering a new tradition, or discovering time together with the people who matter most.”

Sharon Otterman, Chief marketing officer of Macy’s

“That's the spirit behind There's Magic Inside. This season, customers will experience that magic throughout Herald Square, from a fully reimagined Santaland and our iconic holiday windows to Holiday Square, new beauty experiences, exciting brands and festive food destinations. Everywhere you turn, there's a new reason to explore, connect and celebrate, making Herald Square New York City's holiday destination.”

This holiday season, customers will experience magic, discovery and celebration across Macy’s – from curated gifting inspiration and beloved traditions to new experiences at Macy’s Herald Square, including a reimagined Macy’s Santaland, the return of Macy’s Holiday Square, iconic windows and new shops throughout the flagship – giving customers a new reason to visit and explore every floor

This holiday season, Macy's brings There's Magic Inside to life through gifting inspiration, festive experiences and beloved traditions that inspire togetherness, joy and connection for customers. At Macy's Herald Square, a new and fully reimagined Macy’s Santaland experience, the return of Macy's Holiday Square, iconic window displays and new shops throughout the flagship all offer new ways to create lasting memories at New York City's preeminent holiday destination.

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