Think Your Toilet Paper Is Good Enough? Charmin Thinks You and Your Butt Deserve Better.
Business Wire•14/10/2026•10:00 ET
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Key Highlights
- ➤Charmin launches Ultra Strong with Wider Sheets, its biggest innovation in more than a decade
- ➤Wider sheets provide more coverage and help consumers use up to 50% less toilet paper
- ➤New Ultra Strong replaces the existing product line and is available nationwide and online
- ➤Porsha Williams partners with Charmin on social content and an immersive New York City experience
Expert Statements
Alex Perez, Charmin Brand Vice President, Procter & Gamble
“Consumers may not think to ask for a wider sheet, but they do know a better clean when they feel it. With Ultra Strong with Wider Sheets, we've taken something people use every day and made it meaningfully better by delivering more coverage, a better clean, and helping consumers use less,”
Alex Perez, Charmin Brand Vice President, Procter & Gamble
“For years, Ultra Strong has provided consumers strength and durability. Now, Charmin is building on that legacy with an innovation designed to redefine what consumers should expect from their toilet paper. Charmin Ultra Strong truly delivers a differentiated clean that consumers can't unfeel.”
Porsha Williams, Media personality, entrepreneur and Charmin partner
“Listen, I’m not someone who settles for basic, so why would I do it with my toilet paper? When I tried Charmin Ultra Strong with Wider Sheets, I was mad nobody told me sooner. More coverage, a better clean, AND using less? That’s the kind of upgrade I can get behind. And honestly? Your backside will thank you.”
Think Your Toilet Paper Is Good Enough? Charmin Thinks You and Your Butt Deserve Better.
Porsha Williams partners with Charmin to encourage consumers to raise their standards with Charmin Ultra Strong with Wider Sheets, the brand's biggest innovation in more than a decade.
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