THINX INTRODUCES BUTTERFLY SHORTS, REDEFINING WHAT PERIOD UNDERWEAR CAN LOOK LIKE
PR Newswire•06/10/2026•06:00 ET
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Key Highlights
- ➤Thinx launches Butterfly Shorts, a new apparel-style period-care product
- ➤Butterfly Shorts offer leakproof protection for up to 12 hours
- ➤Butterfly Shorts use Coolcore breathable mesh and an absorbent gusset
- ➤Butterfly Shorts launch October 6, 2026, at Thinx.com for $56
- ➤Product expands Thinx’s teen Butterfly Shorts concept to adult consumers
Expert Statements
Nicole Pawlukowsky, Vice president of Thinx
“At Thinx, we believe periods shouldn't limit what's possible. Thinx has been reimagining period care for over a decade. By bringing trusted Thinx protection to athleisure, we're creating a new way to feel comfortable, confident, and ready for whatever the day brings.”
THINX INTRODUCES BUTTERFLY SHORTS, REDEFINING WHAT PERIOD UNDERWEAR CAN LOOK LIKE PR Newswire
The latest Thinx innovation combines leakproof protection and everyday wearability in a style designed to move beyond the underwear drawer.
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